Our new design language is in rapid iteration.
Refer to the PDF for full details.

Type

Aktive Grotesk is our primary typeface family.

Example Element Description

Heading 1

<h1 class="ace-h1">
The main heading

Heading 2

<h2 class="ace-h2">
Second level heading

Heading 3

<h3 class="ace-h3">
Third level heading

Heading 4

<h4 class="ace-h4">
Fourth level heading
Heading 5
<h5 class="ace-h5">
Fifth level heading
Heading 6
<h6 class="ace-h6">
Sixth level heading

Body

All body copy and other default text

Emphasis

<em class="ace-em">
Used in body type to highlight important information

Underline

<u class="ace-u">
Used in body type to underline information

Strong Emphasis

<strong class="ace-strong">
Used within body type to highlight important information

Small text

<small class="ace-small">
Used to reduce the visual weight of less important information

Link

<a href="http://example.com/" class="ace-link"><span class="ace-text">Link</span></a>
Inline link used to differentiate an interactive element in a paragraph of text, and most often opening a new page.

Subtle link

<a href="http://example.com/" class="ace-subtlelink"><span class="ace-text">Subtle link</span></a>
Subtle Link is used to deemphasize as not to distract from primary actions on current view. It will use the same color as its container and share the aktiv-medium font family.
  • item 1
  • item 2
  • item 3

                                                                    <ul class="ace-ul">
                                                                      <li>item 1</li>
                                                                      <li>item 2</li>
                                                                      <li>item 3</li>
                                                                    </ul>
ace-ul is used to style ul's as bullet lists
  1. item 1
  2. item 2
  3. item 3

                                                                    <ol class="ace-ol">
                                                                      <li>item 1</li>
                                                                      <li>item 2</li>
                                                                      <li>item 3</li>
                                                                    </ol>
ace-ol is used to style ol's as numbered lists